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ABOUT UNDISCOVERED ONE

Every discovery begins with a story.

What began as one idea to help undiscovered musicians be heard is growing into a home for independent creativity — across music, stories, film, games, and beyond.

EXPLORE OUR STORY
Undiscovered One music artwork
Additional music artwork
Stories · Future vision
Film · Future vision
Undiscovered One music artwork
Carl Potts smiling outdoors with a ukulele beside the water
Carl PottsThe idea that started it all.

01 / OUR BEGINNINGS

It started with a simple idea.

Carl Potts believed undiscovered musicians deserved a place where their music could be heard. He imagined a website that could connect people with artists they might never otherwise discover.

He entrusted that idea to his nephew, Michael Daragan, who began figuring out how to bring it to life. The first result was a simple homepage—one Carl was able to see before he passed away.

From that beginning, Michael continued building Undiscovered One, expanding Carl's original vision into a growing home for independent creativity.

READ CARL'S STORY

02 / OUR MISSION

Creativity deserves more than a place to exist.

Our mission is to give independent creators more opportunities to be discovered, greater control over their creative work, and stronger connections with the audiences who value what they create.

01 / DISCOVERY

Be heard. Be seen.

Give emerging and overlooked creators meaningful opportunities to reach new audiences.

02 / INDEPENDENCE

Create on your terms.

Respect creators' rights, ownership, and ability to shape their own creative futures.

03 / CONNECTION

Find your people.

Bring creators and audiences together through the work that matters to them.

03 / WHAT WE'RE BUILDING

One home. Every kind of creativity.

Undiscovered One began with music, but our vision reaches far beyond it. We're building a connected home for independent creators and the people who discover their work — bringing more forms of creativity together as we grow.

Illustrative Undiscovered One music artwork
WHERE IT ALL BEGAN

Music

Discover independent music and the artists behind it.

PART OF OUR VISION

Books & Stories

A future home for independent authors and storytellers.

PART OF OUR VISION

Film & TV

A future stage for filmmakers and visual storytellers.

Games

New worlds from independent developers.

PART OF OUR VISION

Podcasts

Original voices and conversations.

PART OF OUR VISION

Video & Live Streaming

Creative moments, shared and streamed.

PART OF OUR VISION

Art & Design

A place for visual imagination.

PART OF OUR VISION

Different forms of creativity. One vision for discovering them.

04 / WHAT WE BELIEVE

A Bill of Rights.

For everyone who creates and discovers.

PREAMBLE

A simple belief. A lasting responsibility.

Undiscovered One was built on the belief that creators deserve a genuine opportunity to be discovered, and the people who support them deserve to be treated fairly. Our Digital Bill of Rights establishes the principles that guide how we protect creativity, ownership, opportunity, and trust.

THE DIGITAL BILL OF RIGHTS

Our Foundational Rights

ARTICLE I

The Right to Creator Ownership

Your creative work remains yours.

Read Article I
ARTICLE VI

The Right to Fair Discovery

Opportunity shouldn't depend on already being famous.

Read Article VI
ARTICLE XI

The Right to Digital Ownership

A legitimate purchase should mean something.

Read Article XI
ARTICLE II

The Right to AI Transparency and Protection

Technology should be transparent and accountable.

Read Article II
ARTICLE XII

The Right to Due Process

Fair rules deserve fair enforcement.

Read Article XII
OUR COMMITMENT

A promise worth protecting.

Rights should not disappear as a platform grows. We believe the principles that protect creators and audiences must remain part of Undiscovered One's foundation.

Read all 14 articles

05 / THE FOUNDER

An idea entrusted. A vision carried forward.

Michael Daragan didn't begin with a finished blueprint. He began with a challenge from his uncle Carl: create a place where undiscovered musicians could be heard.

He built the first homepage, learned what it would take to go further, and continued developing Undiscovered One into something larger than either had originally imagined.

Michael DaraganFounder, Undiscovered One

The idea was his. The responsibility to build it became mine.

06 / BE PART OF WHAT'S NEXT

The next discovery could be yours.

Whether you're creating something worth sharing or searching for something worth discovering, there's a place for you in what we're building.